I Am Saudi: A Typeface Inspired by the Heart of the Kingdom

Saudi Arabia is a masterpiece that blends colors, dialects, features, traditions, and geographical landscapes. Each region tells its own story, yet they all come together to form the rich Saudi identity. The I Am Saudi typeface embodies this diversity, celebrating the essence of a people harmonized by their differences.

In a land rich with culture, diversity, and history, the I Am Saudi typeface emerges to honor the multifaceted identity of Saudi Arabia.

It is a geometric-style typeface with letters shaped to reflect various forms of traditional art from different regions across the Kingdom. Inspired by the simplified Kufic style, it combines heritage patterns with modern design, making it a distinctive visual representation of Saudi identity.

I am Saudi
The story
The Alphabet

The Inspiration

A Design Inspired by the Land.

Saudi Arabia’s diverse landscapes have inspired its people to adapt their creativity and architecture to environments ranging from vast deserts to green mountains and expansive shores. Just as Saudis have crafted unique solutions suited to their surroundings, the I Am Saudi typeface reflects the distinctive features that shape the Kingdom's cultural and geographical tapestry.

I AM SAUDI I AM SAUDI
Patterns

Crafted with Precision and High Artistry

I AM SAUDI I AM SAUDI

Each letterform is meticulously designed, with patterns inspired by the diverse regions of Saudi Arabia, weaving cultural motifs into its very structure.

The sharp, simplified lines are inspired by triangular shapes found in local arts, which echo the architectural elements of traditional regional buildings.
The letters draw inspiration from the region’s rich Islamic architectural heritage, featuring intricate designs that mirror the ornate plaster patterns adorning the historic walls of Al Ahsa.
The curves are inspired by the undulating mountains of Jazan and the serpentine mountain roads of Asir, beautifully blending the natural landscape’s elegance with human artistic expression.
Inspired by the traditional wooden boards of Hejaz, the geometric elements within the letters capture the essence of this ancient urban art, deeply rooted in cultural and historical significance.
The angular designs are inspired by the geometric shapes of Sadu, an ancient Bedouin embroidery art. Recognized by UNESCO as an Intangible Cultural Heritage, Sadu represents a profound artistic tradition of the region.
The alphabet
A Typeface Designed Exclusively
I AM SAUDI I AM SAUDI
Cover height 716
Height X 484
Baseline 0
Descending -211
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An initiative by The Saudi Investment Bank on the occasion of the 94th Saudi National Day